Are Toyota and Lexus just different shells? Wow

The 2027 Crown being compared to the Lexus ES is a hot topic.
Platform: Both vehicles are built based on the Toyota Group's TNGA-K platform. Powertrain: They share the same basic structure, a hybrid system (THS II) that combines a 2.5-liter 4-cylinder naturally aspirated gasoline engine with an electric motor and e-CVT (continuously variable transmission).
They say the brand value alone is worth ten thousand dollars for Lexus...