"Cancellation notice 90 minutes before home shopping broadcast"... Cho Min, right before her home shopping debut...

Cho Min, daughter of Cho Kuk, Director of the Reform Policy Research Institute of the Rebuilding Korea Party. Ms. Cho launched the skincare brand 'Serolabs' in November 2024, starting her cosmetics business. / Photo: Cho Min's Instagram
[Financial News] Cho Min, daughter of Cho Kuk, Director of the Reform Policy Research Institute of the Rebuilding Korea Party, revealed that her appearance on a Lotte Home Shopping live commerce broadcast was canceled after receiving a unilateral notice from the company.
On the 18th, Ms. Cho posted a message on her social media (SNS) Instagram explaining the circumstances behind the sudden cancellation of the Lotte Home Shopping broadcast the previous day.
She stated, "About 90 minutes before the appearance, I received a notice from Lotte Home Shopping to the effect that 'they were canceling due to concerns that it might cause controversy both internally and externally.'"
Previously, on the 17th, Ms. Cho had only stated that the reason for the cancellation was "company circumstances," but it is reported that she posted the specific details the following day following a series of inquiries.
Ms. Cho expressed her regret, saying, "It is a shame because we prepared so much," but added, "I am satisfied that we were able to complete the schedule by conducting an alternative broadcast through another channel."
It was also reported that she expressed her apologies to consumers who experienced inconvenience due to the schedule change and provided free shipping benefits at her company's expense.
Ms. Cho launched the skincare brand 'Serolabs' in November 2024 to start her cosmetics business and currently serves as the CEO of the e-commerce company 'Sajeokpyosi'.
The notice posted by Ms. Cho on the 17th announcing the cancellation of the Lotte Home Shopping live broadcast. / Photo: Cho Min's Instagram