Even if Lee Hyun-jung only played as a sixth man in the NBA, it would spark a basketball craze...

Being a garbage time player is a bit different... Since we don't even know if he'll play in today's game, viewership and buzz tend to drop.
He needs to be at least a sixth man so he can take a few shots, get some assists, and rebounds every game... that's how you generate viewership and buzz..
He recently received a military service exemption, so if he spends a few years playing in the NBA, we'll start seeing "Lee Hyun-jung kids" (young fans)...
Reality might not be that easy, but as expected, nothing boosts a sport quite like national pride through overseas leagues or international competitions.
But setting aside achievements in the Olympics or basketball world cups,
just qualifying for them is difficult enough...
So, a domestic player moving to the NBA seems more realistic.
And that's strictly for Lee Hyun-jung only~