What is the most important factor when buying a car?

Design?
Price?
Options?
Brand?
I am currently debating between four similar cars. ㅡ ㅡ
I've been thinking about this for over a month.
No. 1 Kia
Ugly. The price is low and the options are a bit lacking, but it has only the essentials.
I absolutely hate the Kia brand. My current car is a Kia, and I regret picking it.
No. 2 Kia
Also ugly. The options are even worse.
Hate Kia.
However, it's a hybrid, so it's much more convenient for me.
No. 3 Renault
Really, really beautiful. The options are good too.
The price is reasonable.
But there are many reviews saying it breaks down too often. ㅜ ㅜ
It's the hybrid that suits me best.
No. 4 Volvo
Stylish and beautiful. Options are mediocre.
Expensive.
It's all about the Volvo brand name.
Also, the ride quality and seat comfort are the best.
Since I drive for long periods, this is important.