Analysis of why the Avante sells well despite being mocked for the 40 million won price tag
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"Why would you buy an Avante for 40 million won?"
But in reality, the base model is in the mid-20 millions, and if you go for a hybrid or add options, it hits the 30 millions.
So, even if you buy an Avante in the 20 million won range, there's an effect where people perceive it as if you bought one in the 40 million won range? Let's buy it.
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