K-pop is extremely rare in the current music scene

‌The LP scene - K-pop is what saved the CD market
That in itself is impressive, but
In the current concert industry, teams capable of filling a stadium for even a single day in Europe, South America, or North America?
They are few and far between
It's mostly filled by English-speaking bands or ultra-famous American singers, like Bruno Mars or Ed Sheeran
As for Korean teams, those capable of tours spanning Arena to Stadium levels are mostly BTS and TWICE (and maybe KATSEYE, if you consider them K-pop...)
There are at least 5 teams that could fill a stadium for a day
From the perspective of the pop scene, this is massive
There's a reason they try to force viral marketing for other scenes instead of K-pop to grow them
Because from a non-English speaking perspective, it's an unbelievable achievement
It means they don't want to give up the initiative