You can see Hyundai is flustered

After releasing the new Avante and Tucson in succession, they seemed to be planning to sneakily raise prices by 4-5 million won, but now that consumers are collectively protesting and sales are plummeting, you can clearly see them panicking and scrambling.
It's just pathetic that they've reached a point where they're even holding Tucson test drive events for automotive YouTubers because they can't even disclose the pricing openly lol
It's only right for a company to be mindful of its consumers; there should be no exceptions.