Players like Son Heung-min and Kim Dong-hyun are incredibly cunning lol

Their private lives and such are never clean.
Son Heung-min's issues with women are messy. Even during the Min-ah incident, he slyly slipped away alone. Regarding this recent lawsuit over profanity, even his brother and father started by hurling insults using outdated training methods lol. It's a fact that they raised Son Heung-min, but there have been no achievements since then. His character is bad.
The same goes for Kim Dong-hyun regarding the Coach Yang incident; he takes his own profit
and is great at managing his image in front of the public.
But that is also being smart; it's a leftist-style political tactic.
From the perspective of "Teto-nam" (traditional men), it's annoying, and people like the Football 96 line or MMA fighter Hwang In-soo probably think he's just someone who only cares about image management.
From the public's perspective, you can just think of him as being like Cho Kuk.