[Stocks] The reason why we can't buy at the bottom

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Nike is currently at a 12-year low, but is it actually possible to buy it??
People say the fundamentals are damaged, that you shouldn't buy things like that, and that it's beyond recovery,
making it a stock that is incredibly difficult to buy since you don't know when it will ever go up...
But most stocks that are searching for a bottom look exactly like that.
It was the same with Bitcoin, Palantir, and NVIDIA..
When they drop for such a long period, it feels like the fundamentals are completely broken.
I found it hard to buy, too.
But then, when they rebound and somehow find their footing again, that's when you wonder why you didn't buy it...
Even if it hits a bottom again, you still won't be able to buy it.
They say you make money in stocks by going against your instincts, but the reason they are called "instincts" is because they are so hard to resist...