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The Reason Why iPhone Recently Became a Massive Hit in China

Machine translated


The iPhone 17 series has become an unprecedented hit.
The market that contributed most to this success is the Chinese market.
China is one of Apple's most important major markets, with the second highest number of Apple Stores after the US,
but for several years, its market share had been on a downward trend due to competition from Chinese phones.
In 2025, to boost consumption in the IT market,
the Chinese government has been providing subsidies of up to 100,000 KRW
when purchasing smartphones, tablets, watches, etc., priced below approximately 1.2 million KRW.
Apple seized this opportunity by lowering the price of the iPhone 16.
In particular, the standard iPhone 17 model, which boasts extreme performance at a low price of under 1.2 million KRW,
is also eligible for the 100,000 KRW subsidy.
This made it a relatively high-value-for-money device compared to Chinese phones,
allowing it to instantly achieve the number one market share in China.

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