Bimil-iya, who recently went head-to-head with Kang Leo, is actually number one in influence in that field

‌
It might seem surprising, but in terms of power and influence in the food industry, Bimil-iya is a winner...
At this point, there is no one even remotely close to competing with him.
Because of his massive scale, he didn't have much public recognition until recently, but on Naver, he has been the top food blogger for 20 years.
There are quite a few restaurants we know today that Bimil-iya helped promote to a national level.
Places like Born & Bred and Hyeongje Sanghoe were openly supported from the moment they opened, and Namyeongdon was also strategically promoted. Not just Namyeongdon, but among the successful high-end pork restaurants, you can assume almost all of them have been touched by his hand, except for Geumdoeji Sikdang.
If you go to the provinces, the Carrot Wagon at Dongmyeong Port became a tourist attraction that people visit from all over the country after being featured on Bimil-iya's blog, and they even built a new building after a few years. In Dongmyeong Port, besides the Carrot Wagon, he also promoted the Sashimi Center, so it's safe to say he boosted Dongmyeong Port itself. Sokcho's Okmi Sikdang also went national after Bimil-iya became a regular, and Seocho Galbi was also touched by him when it first started gaining popularity. There are quite a few others, but I can't remember them all.
After hitting the jackpot as a blogger, he quit his job and started a food ingredient distribution company, which also became a huge success, so he now has significant influence in the Western cuisine sector as well. If you go to a company dinner with Bimil-iya's crew, you can watch TV-famous chefs acting all charming to please him. haha
Technically speaking, he is someone positioned on the opposite side of Kang Leo in the Western cuisine scene, and he recently called him out. However, he has always had polarizing opinions because he speaks without a filter and has had various flaws, so I didn't expect him to do well when he moved to YouTube, but I was quite surprised to see his success.