Look at Min Hee-jin's popularity in Japan

‌Look at the price of the merchandise too
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Someone who actually knows something about the culture industry: They have broken into the Japanese market significantly.
Those who only believe in a few superficial metrics: They are dismissing the actual street-level competition and labeling it a market without purchasing power, effectively turning a real business market into a non-existent one, much like transforming it into the Sahara Desert lol