Why luxury brands will fail: The luxury image no longer works on today's teenagers

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For those currently in their 30s and 40s, the atmosphere is one of unquestioning reverence for the authority of luxury brands.
They view themselves as vulgar humans and luxury as something "beyond the heavens."
So, they are lowly humans who want to become "celestial beings" by wearing even a single luxury item.
It's roughly that kind of vibe.
And for those up to the current 20s, the luxury image still works.
"This is incredibly expensive."
"This is incredibly high-quality."
If you force that narrative, they come to believe it.
But starting from the current teenagers, this doesn't work.
"Why is this good?"
"Why does this have to be expensive?"
"Is this more valuable than I am??" They cannot accept that.
The current teenagers are those who perceive themselves as being "beyond the heavens" themselves.
Even now, the situation is such that the "Big Three" German automakers—Mercedes, BMW, etc.—are starting to decline,
and luxury bags and watches are also slowly falling.
In about 20 years, it seems 99% of luxury brands will disappear.