The Hallyu Wave will last for at least another 30 years

From the U.S. perspective, there are few viable alternatives to the Hallyu wave for penetrating Asian and Third World markets.
While they could invest in Southeast Asia or China, the efficiency wouldn't be there.
It wouldn't look good, either.
It is best to focus on one smart, reliable asset.
The fact that American media and capital are pushing Hallyu is a massive factor;
as long as the U.S. is backing it, Hallyu will remain unshakable,
and there is no reason for them to discard such a powerful card.