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RESCENE Ranks 1st in September Idol Group Brand Reputation

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September Idol Group Brand Reputation Big Data Analysis... 1st RESCENE, 2nd BTS, 3rd BLACKPINK
Pinpoint News
Girl group RESCENE has overtaken BTS and BLACKPINK to rank 1st in the September Idol Group Brand Reputation. With a brand reputation index increase of over 16% compared to last month, they reached the top of the overall rankings combining boy groups and girl groups. According to the September Idol Group Brand Reputation Big Data Analysis results released by the Korea Corporate Reputation Research Institute on the 16th, 1st place was RESCENE, 2nd place was BTS, and 3rd place was BLACKPINK. This survey...
Rough summary

  • Conducted on 112,825,617 pieces of idol group brand big data from August 16 to September 16
  • Increased by 16.78% compared to the August brand reputation index of 7,045,802
  • In the keyword analysis, 'Love Attack', 'Pretty Girl', and 'Hello, I am Won, please look after me' accounted for a high proportion. The positive ratio was analyzed at 94.92%.
    September rookie idol individual ranks 1-5, advertising model rank 2, girl group rank 1, and now idol group rank 1.
    But it feels like there are too many categories. Since the data is likely duplicated across each category (rookie idol, advertising model, girl group, idol group), it feels like there are just too many items.

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