A story about Captain Q ..

The 1st generation of Captain Q, released in 1980
Contains 20% rum concentrate
It is said to have been a favorite among
college students on a tight budget or
ordinary citizens who wanted to enjoy the vibe of Western liquor
There was a reason why they only included 20% rum concentrate
Since all rum concentrate relied on imports
To prevent the outflow of foreign currency
The Chun Doo-hwan administration at the time ordered
that no more than 20% rum concentrate be used
The movie "Holiday"
When the escaped convict Ji Kang-heon and his gang raided a house in 1988
To calm down the agitated gang
The male homeowner took out the Captain Q he had stored on his display shelf
And served it to Ji Kang-heon and his gang
Afterward, Ji Kang-heon and his gang all
passed out drunk, and only the male homeowner
secretly slipped out of the house to call the police..
The police SWAT team surrounded the house
And the hostage crisis that left behind the famous quote
"Money makes you innocent, lack of money makes you guilty" began
The class of Captain Q that could even make violent criminals pass out..
The 2nd generation of Captain Q in 1991
As the full import of Western liquor was permitted in 1991
Captain Q, a pseudo-Western liquor with 20% concentrate,
had to find a way to survive
Thinking that it could never compete in quality
with original foreign Western liquor anyway
They decided to instead focus on
extreme price competitiveness
To cut costs, the rum concentrate was removed entirely
And by adding rum flavor, caramel coloring, and syrup
to diluted Soju to make it look plausible
It became a low-quality drink
(Of course, the price also became as cheap as Chamisul)
"You wake up two days after drinking Captain Q"
"Drinking this lowers your IQ"
Urban legends like these began to circulate
around this time..
There was an unexpected consumer for Captain Q
And that was the baking industry
Mixing Captain Q into flour dough
Removes the characteristic unpleasant smell of flour
So bread factories
Purchased it in large quantities
In fact, if you look closely at the ingredients of bread,
"Rum liquor" or "Rum" is often included
In 2015
As national income levels rose
The number of people looking for the low-quality Captain Q gradually decreased
And it was naturally discontinued
The 3rd generation of Captain Q in 2026
Contains 100% rum concentrate
Premiumized by using authentic "Rum" from the Panama Caribbean
Because the rum ratio is 100%
It is said to have the smooth, characteristic sweetness of sugarcane
What is "Rum" here?
After extracting sugar from sugarcane
Since it would be a waste to just throw away the sugarcane residue
Mixing water and yeast into it
And fermenting it is what makes Rum
While rum liquor is unfamiliar in Korea
It is said to be a cheap and popularized drink for the common people in Europe
Similar to Makgeolli in our country..
The method for enjoying Captain Q deliciously
promoted by Lotte Chilsung Beverage

1. Buy one can of Pepsi Zero Lime flavor
   And mix it with Captain Q
   Mixing at a ratio of 3 parts Cola to 1 part Captain Q
   is said to be incredible
2. Drink it filled with ice in a glass
   The method of mixing it with cola
   is said to be a method that Lotte Chilsung Beverage has been promoting
   continuously since its release in 1980