Hyundai's real stupidity is ignoring the reality of the domestic market.

To be honest, everyone knows there are certain models sold only overseas and not domestically depending on the country.
So why, why, why do they keep selling domestic models with useless options—options that aren't even particularly superior in performance—crammed onto them just to drive the price up and up?? That is why consumers are turning away.
For a company that claims to pursue "cost-effectiveness," how can they be so out of touch with reality?
They keep talking about "suckers" who keep buying them, but there is a limit. How can they take a car like the Avante, which is originally a compact car meant for value, and inflate it so bizarrely just to charge an exorbitant price?
That is old-fashioned posturing; the majority of the working and middle class are struggling through an economic downturn, so their strategy is completely wrong.
The way for Hyundai to win back public sentiment is:
I don't know how well they are doing overseas, but the money comes from the blood, sweat, and tears of the citizens who bought those overpriced domestic models out of pure patriotism. They need to drop their arrogance, find their original mindset, and offer fair prices. They need to strip away the bubble and make cost-effective cars at prices that the middle and working classes can actually afford without a heavy burden.
And for truly high-performance or expensive models, they should invest in actual fundamental performance improvements, and for models intended to be premium, they should make them so good that they are truly worth the money.
I hope they start reading the needs of the people and the public sentiment and wake up.
If they don't, they deserve to keep getting hit like this...