What was their mindset when they named it "Theborn Korea"?

Theborn Korea.
First of all, when naming a corporation, a business name,
or a brand name,
the mindset of an owner who adds "The"... seems quite pretentious...
-> Grandeur The Luxury, The Face Shop, The Shop,
And then adding "born"... adding such a grand word that carries a massive meaning of "birth"...
-> As if something incredibly great has arrived... it's not like Jesus was born, seriously...
Lastly, why did they add "Korea"? It's just too much.
They must want to do business overseas, and since K-pop is doing well these days,
so they put "Korea" in the business name?
To include a country's name in English within a business name...
Even Korean Air looks tacky when written in Korean.
Using a country's name so carelessly in a business name...
I feel like all three words... were created with nothing but pretension + pretension + pretension.