Yesterday's RESCENE An Won-jae Trip.com PPL cost must have exceeded 100 million KRW, right?????

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If the views reach 10 million,
how much do you have to pay for an advertisement?
With that many views, it's on par with major terrestrial TV networks.
The fact that people are watching that ad intently instead of it just passing by like a typical commercial is insane...
Does anyone here know how the YouTube ecosystem works?