Latest Update on the Coupang Boycott

‌‘Boycotting Coupang? Not really…’ Coupang's July payments exceed 5 trillion won, user numbers hit record highs. Following the personal information leak incident, concerns were raised regarding consumer churn, but Coupang's monthly card payment volume has reportedly surpassed the 5 trillion won mark. The number of users has also increased to record levels. The growth in payment volume and user increase is driven by the recurring purchase structure of daily necessities and food based on a rapid delivery system, along with the lock-in effect of its membership service.