Even if Korean Hachimura isn't as popular as Son Heung-min, everyone is going crazy over him

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They say because basketball isn't that popular in Korea, a Korean Hachimura would be less popular than Son Heung-min or other soccer players.
Then what about Park Tae-hwan, Kim Yuna, or Shin Yu-bin?
Since when were swimming, figure skating, or table tennis considered "popular sports"?
Above all, unlike Ha Seung-jin or Lee Hyun-jung, he would be the first basketball player to have a clearly established presence in a big club like the LA Lakers.
Even if a "second" or "third" Hachimura is less popular, they will leave a high impact in terms of symbolism.