YouTube views are mostly dispersed for everything

But there were cases where that wasn't the case.
During the COVID-19 period 4–5 years ago,
and about 2–3 years ago when offline activities were starting to pick up one by one, people wanted to see performances they couldn't see, so they started going to offline events in earnest.
Because of that,
whether it was music shows, YouTube self-produced content, or music videos, the views were extremely high.
Even if they didn't have much of a following,
just look at Karina or An Yujin's views.
2–3 years ago, they exceeded 25 million views.
Is 10% of that made up of individual fans?
Actually, it's 1% or less; in fact, the hardcore fans are likely much lower.
But back then, boy groups were the same.
Boy group views were less than 20% of girl groups'.
But Jung Jaehyun's part getting 8.7 million views? Does that figure even make sense?
That's just how it was back then.
But anyone would just click on it—even light fans or foreigners who are interested.
"Who is that?"
"She's so pretty." It's just friends asking, "Who's your type?" but in the idol fandom world,
the general public only really knows Cha Eun-woo.
Similarly, is 10% of that made up of fans?
Wouldn't it be less than 1% individual fans?
Back then, only Cha Eun-woo was more widely known to the general public,
but that doesn't mean only that member has recognition within the team.
Is it because of Astro's skills or live vocals?
It's just that they are known as one member of the whole team.
After that, starting from 2025, views for representative content like music videos or self-produced content are decreasing.
Fans are making their own produced videos and content, and there is more activity footage to watch.
The quantity has increased.
Vlogs have increased tremendously as well.
Even if the total views including all fans of the team increase, those representative videos decrease.
Because there is so much more to watch besides those.
Similarly, music show views are also dropping sharply.
Fans' communication on Twitter has also increased significantly, and instead,
at that time, girl groups with high views had music shows exceeding 10 million views.
Was that all fans?
Recently, aespa's Whiplash or Supernova had 10–15 million views 1–2 years ago.
Because the songs are closer to mainstream K-pop, multi-fans or "muggles" (non-fans), including foreign fans, just watched them a bit more.
But the actual number of real fans is significantly lower.
For boy groups especially, if they release self-produced content once every few days, people watch more,
but some days they drop 2–3 at once.
There is so much content, and on days when a lot comes out, there's so much to watch that some self-produced content doesn't even hit 100,000 views.
During concert or comeback periods,
it starts with fans posting live updates on Twitter, then someone shows it to others,
then "unnies" (older sisters) post high-quality footage from representative cameras for everyone to see well,
then professional fans (hommas) upload representative shots,
then fan vlogs show records of their fangirling/fanboying,
and later the agency says, "We knew all of those, but there was this too,"
and since the company's footage has better quality,
they release it as self-produced content, covering one topic at a time during activities.
Then fans watch it again for review.
Multi-fans who don't do that often, or people who are somewhat interested, watch it again.
So, the more active the fandom and the more hardcore fans there are, the more the views are dispersed.
Instead, on vlogs, Twitter, blogs, or other communities and cafes,
people say, "I became a fan of this member."
"Look at the dance they did that day."
"How can a vocalist dance that well?"
Fans go into detail about everything.
Someone might edit a live performance focusing on other members and say,
"This member is good at this," or "They have more charisma in this dance."
Or they talk about funny moments from self-produced content,
or "When they were practicing dance, they played this kind of prank,"
or "The scalper prices were this much at the venue,"
"I wasn't going to go, but after seeing the concert reviews, I bought a scalped ticket and went,"
"I only heard about it from others, but after seeing the actual performance, I became a fan forever."
There are things like that.
"Scalper tickets were so expensive, sob sob," so some fans
draw memes about being broke and post about how they had fun without being able to buy a ticket.
"A fan from the provinces traveled 13 hours round trip and is heading home in the early morning like this,"
showing themselves doing makeup on the bus.
"Taking the shuttle from Incheon Airport after it ended,"
"There was a last bus, but somehow..."
"The final concert ended late,"
"A fan from the provinces heading back after shopping for goods somewhere."
"Hanging out with a fellow fan, buying this and that, and this time the goods were great,"
"Making a vlog and saying how much money they spent."
That's how it is.
Some confident fans upload videos showing their faces,
or subtly show their faces blurred.
Sometimes they even show their regular faces for other fans to see.