I think the team completely miscalculated with Jung-hoo Lee ㄷㄷㄷㄷ

‌The fact that Jung-hoo Lee made a panic buy is
just absurd, but
if you think about why he did it,
in my opinion, after seeing how Shohei Ohtani's $700 million contract
is being offset even more by Japanese advertisements,
Jung-hoo Lee probably thought that since he is a Korean superstar and handsome,
making him highly valuable for marketing,
even though the amount is large, a 6-year, $100 million deal
could be fully recouped or even exceeded through marketing revenue.
That's likely how he judged it.
That is why during the induction press conference and the early stages,
they pushed him incredibly hard,
highlighting even his father as the "Grandson of the Wind"
and calling him Korea's handsome guy superstar.
In the end, however, it all went down the drain because he couldn't perform in the actual baseball part that matters most.