Isn't Jeonju a great place to live?

I've lived in Seoul my entire life, so I've never lived anywhere else.
However, I've been attending the Jeonju International Film Festival every year around April or May for several years now, and every time I go, I feel this:
I don't know about other provinces, but it seems just as decent as Seoul.
Of course, it might be because I only stay around the Wansan-gu Cinema Street area and near the Hanok Village.
My ex-girlfriend was from Jeonju, and she used to say that Jeonju was small.
Anyway, I've visited about five times now, and every time I go, I feel like the city is clean and the infrastructure is quite good.