“Why so sudden?” Minumsa Bread, with 1.6 million units sold, exits the market… Convenience stores’ ‘Hit-and-Run’ strategy

‌“Why so sudden?” Minumsa Bread, with 1.6 million units sold, exits the market… Convenience stores’ ‘Hit-and-Run’ strategyDaum | E-Daily[E-Daily Reporter Han Jeon-jin] They wrap things up while sales are still high and immediately pass the baton to the next hit. The convenience store industry is adjusting the timing and speed of collaborative product sales to keep up with rapidly changing trends. GS25’s ‘Minumsa Bread,’ which sold over 1.6 million units in just a month and a half, has also closed its orders amid a shortage. By withdrawing before popularity fades, they leave anticipation for a sequel and continue to draw customers with new collaborations.
Closed final orders despite 1.6 million unit success
Withdrawing at the peak of popularity to leave anticipation for a sequel
Considering production and inventory burdens due to shorter trend cycles
Maintaining customer interest through limited sales and new collaborations
It was a flash in the pan at launch... but popularity seems to be fading lately... Even when stocked, it stays on the shelves for days... It looks like they are withdrawing because the popularity is dropping...