This Lee Soo-man A20 viral marketing is way too obvious

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Every company does promotion and viral marketing when a new group debuts, but
this is different. There's hardly any talk about the kids themselves; it's just "Grandpa Soo-man's sense is still alive!" over and over.
It's like they were given a viral marketing guideline because they're repeating the same things like parrots:
"Grandpa Soo-man is still alive"
"Grandpa Soo-man's sense is legendary"
"This is the real SM, sorry not sorry"
"Where did they find these people? You really can't stop Grandpa Soo-man"
"The Big 4 agencies must be feeling a reality check," and so on.
They're copy-pasting like parrots, but when you click on the profiles, they're all private burner accounts.
Occasionally, when regular users leave comments saying "I'm not really feeling it," they get hit with a massive amount of downvotes.
We'll need to see more stage videos of the kids, but this kind of viral marketing that only worships the producer is quite unusual.