Seeing how the 2026 MMA sold out in two days, K-pop total revenue is increasing, but...

It's not happening across the board.
Yesterday, I heard one male idol group sells about 450k–500k physical albums,
but regarding their hall concerts
they did a hall concert again this year with a 3,000-seat capacity.
Even though they are switching to a 2-day format for the first time in 18 years,
female idol groups or 2nd-tier groups get little reaction,
while only the fans of specific male idol groups are waiting in line from 5:00 or 5:50
only to ask if they succeeded or failed.
I logged in at 8:12 and there was nothing left, like a total snowfield,
or reactions like
"I barely managed to grab one seat at the back."
But I heard that some award show happening the week before
has plenty of seats left despite having many participating artists.