BTS and ATEEZ

BTS wasn't necessarily unlikable(?) from the start; my interest went from zero to liking them (personal preference). But with ATEEZ, even though "Bad" is trending lately, I don't know why I still get this somewhat unlikable feeling. I wonder if anyone else feels this way... This is just my personal taste and I'm not an anti. I simply want to understand what the difference is in what I am personally feeling.