Hyundai should relaunch with the Avante Classic (CN7)
They have been hiking prices massively every year, but
the Avante was the one reason they escaped heavy criticism.
A compact car with full options for 26 million KRW! Because this model served as the "people's car," it acted as a shield for the brand even when other models increased their prices.
But starting with this new Avante, they've gone with 2000cc!! Prices in the mid-30 millions! They basically said, "If you're worried about taxes, pay 40 million and buy the hybrid!" and since then, public sentiment has plummeted.
If we compare it to mobile phones, they thought they were Apple (Tesla) vs. Samsung (Hyundai), but it turns out they are actually Nokia. I wonder how they will fare in the era of EVs and autonomous driving... Internal combustion engine cars that are more expensive than EVs. Will they become a domestic brand that just pushes people to buy Teslas?
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