The Avante has almost no substitutes, whereas the Tucson has many, which is the key factor in this pricing structure

‌Both have incredibly high resale values (even for vehicles over 5 years old)
They are extremely high-selling segments
However, the Avante has very weak substitutes
The SM3 is weak, the K3 is weak, etc.
On the other hand, the Tucson's competitors are all strong
There's the Grand Koleos, the Trailblazer, etc.
(Though one could argue they are in the same class as the Santa Fe...? )
And most importantly, the Model Y is the vehicle compared against the Tucson
Of course, the Model Y is more expensive
But would someone pay 10 million won more to buy a Model Y?
The reason this is a viable comparison is because of the Tucson...
It seems they adjusted the price appropriately this time
Also, since the Sonata isn't selling well for Hyundai (?),
it seems they also tried to increase the Avante's size significantly to position it as a Sonata substitute...
(But the options are low... )
Anyway, if they sell a reasonable initial volume(?)
and then switch to a strategy of adding options one by one starting next year,
it should sell reasonably well.